marketing misstep

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What do Guinness and basketball have in common? Balls? Ok, fair. But this is not cultural conjunction. The Good Stuff is trying to cross a cultural divide long sullied by tragic Budweiser ads, forever identifying a segment of society only too happy to drink a label rather than anything approaching good taste. We NHL fans may have enjoyed the I Am Canadian ads, but precious few discerning drinkers ever touched the Molson. The same has to be true of basketball fans – who in their right mind actually drinks Bud? At the same time, how is advertising to the Guinness/basketball intersect in any way a good investment?

Maybe they’re really stuck for beer coaster ideas over there.

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Arlington? Arlington?

Arlington, Texas, shows up in my tracking a lot.  Who do I know in Arlington?  Am I the subject of a (very) active government investigation?  Am I being vetted by a panel of experts for a new reality show about the next up-and-comers in the film world?  Am I being stalked?

Anyway, moving on.  Gorgeous day outside.  And Marjorie and I are talking honeymoon in Tuscany.  I’ve always wanted to see Firenze.  Might have to sell an organ or two to get there, but I think we’re worth it.

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