What do Guinness and basketball have in common? Balls? Ok, fair. But this is not cultural conjunction. The Good Stuff is trying to cross a cultural divide long sullied by tragic Budweiser ads, forever identifying a segment of society only too happy to drink a label rather than anything approaching good taste. We NHL fans may have enjoyed the I Am Canadian ads, but precious few discerning drinkers ever touched the Molson. The same has to be true of basketball fans – who in their right mind actually drinks Bud? At the same time, how is advertising to the Guinness/basketball intersect in any way a good investment?

Maybe they’re really stuck for beer coaster ideas over there.