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marketing misstep

critical thinking, photopost, sup / 1 Comment

20110812-081820.jpg

What do Guinness and basketball have in common? Balls? Ok, fair. But this is not cultural conjunction. The Good Stuff is trying to cross a cultural divide long sullied by tragic Budweiser ads, forever identifying a segment of society only too happy to drink a label rather than anything approaching good taste. We NHL fans may have enjoyed the I Am Canadian ads, but precious few discerning drinkers ever touched the Molson. The same has to be true of basketball fans – who in their right mind actually drinks Bud? At the same time, how is advertising to the Guinness/basketball intersect in any way a good investment?

Maybe they’re really stuck for beer coaster ideas over there.

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Arlington? Arlington?

photopost, sup

Arlington, Texas, shows up in my tracking a lot.  Who do I know in Arlington?  Am I the subject of a (very) active government investigation?  Am I being vetted by a panel of experts for a new reality show about the next up-and-comers in the film world?  Am I being stalked?

Anyway, moving on.  Gorgeous day outside.  And Marjorie and I are talking honeymoon in Tuscany.  I’ve always wanted to see Firenze.  Might have to sell an organ or two to get there, but I think we’re worth it.

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Lion: fingers crossed

photopost, reviews, sup

Hokay, I’m installing Lion on the desktop.  According to my research, all the essentials on the box should be safe.  But you never know.  So desktop first, laptop after everything checks out.

4G download!  Over half an hour to install!  Shnykees.  Also, flipping the vertical scroll from conventional to natural (scroll up = page moves up) will take some getting used to.  But I guarantee that’s where the world will flock.  Oh… wait… the US still uses imperial measurement.  So maybe the world except for the States?  Ha.

8 minutes to go…

Update: all good!  Apps – check; plugins – check; vertical scroll – surprisingly natural.  I’ll leave it for a while before updating the laptop, keep playing around, but so far so good.

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