critical thinking

come ON Irene

Not to take anything away from the thousands of people along the Eastern seaboard who have suffered major damage to their homes (and still are, farther up the coast), but us folk here in Manhattan are feeling a little ripped off.  We’re in what was recently the eye of Irene, Category 1 Hurricane, the size of Europe, and is now the empty butt of Irene, Tropical Storm.  No big deal.  From our perspective in the Flatiron district, it was a rainy night like any other we’ve had this August.

What’s funniest to me is the mob of TV viewers who are upset with the news people.  “Much ado about nothing.”  I have to imagine that these are the people who won’t bother to pack up and evacuate next time, and they are the ones who will drown in eleven feet of storm surge.

Yep, Manhattan got lucky.  I was hoping for a lot more photo opportunity.  But I will still pack up just as carefully next time.  It’s one thing to be disappointed by an under-performing force of nature, but it’s another thing entirely to ignore the media (and the government) the next time they spend a fortune in resources trying to keep us all alive.  Come on guys, just appreciate your good fortune and get on with being mad at the city for dragging ass getting transit back online.  Somehow, we have to find a cab to take us home at the same time as 350,000 other New Yorkers.

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marketing misstep

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What do Guinness and basketball have in common? Balls? Ok, fair. But this is not cultural conjunction. The Good Stuff is trying to cross a cultural divide long sullied by tragic Budweiser ads, forever identifying a segment of society only too happy to drink a label rather than anything approaching good taste. We NHL fans may have enjoyed the I Am Canadian ads, but precious few discerning drinkers ever touched the Molson. The same has to be true of basketball fans – who in their right mind actually drinks Bud? At the same time, how is advertising to the Guinness/basketball intersect in any way a good investment?

Maybe they’re really stuck for beer coaster ideas over there.

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