Imagine taking a fun snap of, say, your girlfriend, posing in front of, I don’t know, the Grand Canyon. Nice. You later dump the pics to your computer and your mind is blown out of the water because, right there in plain sight, is a giant ad for McDonalds splattered in 300 foot high letters across the canyon wall. Weird that you didn’t notice it when you were taking the pic, yeah?
Blame this guy for the ultimate death of meaningful photography. His camera will sneak images into your pics, and you won’t even notice til you get home. It’s clever. The camera senses your flash, and strobes an image onto a surface, presumably in the field of view of your camera. A harmless enough idea for pranksters sneaking boobies into grad photos, but imagine the ruin this will make of your tourist photos, or sports shots, or just about anywhere else an advertiser thinks he can snag eyeballs. And not just legitimate brands. The dolphin tank at the zoo will be spammed by buttmunchersdotcom, and there’s not a damn thing anybody can do about it until someone sees the pics, and by then the spammer will have moved his ambush onward.
So either avoid using a flash (which is good advice anyway, because damn, dude, on-camera flashes don’t do anyone any favours), or shoot in bursts and hope that you get at least one useable frame out of it.
There has to be a limit to just how far we have to put up with a market economy. Spammers must die, and I want my carefully composed pic of Mt Rushmore to be mine, not Nikes.